About the Author
Hey there, I am Arjune Venkataramani.
Dynamic and results-driven marketing leader with over 16 years of global experience in strategic marketing, product management, and business development. Proven track record in driving revenue growth, market expansion, and digital transformation. Adept at leading cross-functional teams, launching innovative products, and aligning strategies with customer needs. Known for inspiring teams, driving innovation, and achieving measurable business excellence.
Beyond my professional life, I have passion for photography, cycling, traveling, and blogging. Visit my photography website here
Core Competencies
Strategic Marketing & Growth Strategies: Expertise in developing and implementing global marketing and growth strategies to drive revenue and profitability for diverse portfolios.
Product Lifecycle Management & Innovation: Comprehensive experience in managing the entire product lifecycle, from concept development to market launch and portfolio optimization.
Channel Marketing & Pricing Strategies: Skilled in creating impactful channel marketing plans and defining pricing strategies in collaboration with distributors to maximize market potential.
Cross-Functional Collaboration & Leadership: Adept at leading global cross-functional teams and aligning global sales, marketing, and factory operations to achieve organizational objectives.
Work Experience
Atlas Copco Group ( 2007 - Present)
Global Product Marketing Manager | Medical Gas Solutions, Compressor Technique | Antwerp, Belgium | 2022 - Present
Spearheading the global marketing strategy and product plans for the BeaconMedaes brand's medical devices, specializing in medical gas pipeline supply, distribution, monitoring systems, and patient environment solutions.
Increased profitability by 3%points through strategic pricing and portfolio optimization.
Launched a flagship product, resulting in a 20% profit increase, leveraging customer-centric innovation and strong value propositions.
Conducted detailed market analysis to identify gaps, resulting in targeted strategies for enhancing product penetration and customer satisfaction.
Developed and presented comprehensive strategy roadmaps with budgets to align sales and factory teams, driving cross-functional alignment
Global Product Marketing Manager | Portable Air Division, Construction Technique | Antwerp, Belgium | 2018 - 2021
Directed market share, revenue growth, and profitability of handheld pneumatic, hydraulic and gas powered tools' portfolio globally for 3 renowned brands (Atlas Copco, Chicago Pneumatic, and American Pneumatic Tools)
Directed initiatives for portfolio, leading to a 13% revenue growth through strategic 24 product launches.
Collaborated extensively with the EU sales and marketing teams, business line managers for the DACH, Nordics, S Europe and SE Europe regions, and distributors to develop region-specific product and marketing strategies.
Focused on digital marketing campaigns and defining e-commerce strategies, leading to enhanced customer engagement and revenue growth.
Developed and patented innovative product solutions, driving competitive differentiation, including 4 patents as co-inventor
Implemented "Tools Summit" campaign, achieving a 114% order spike and boosting engagement through a 400% increase in web traffic.
Improved overall profitability by 3% through strategic pricing and reduced product proliferation by 36%.
Revitalized business in 17 countries, securing key accounts and distributors to rebuild trust and enhance market presence.
Generated over €1.5 million in new OEM segment revenue through strategic market penetration.
Factory Product Manager | Portable Air Division, Construction Technique | Pune, India | 2017 - 2018
Directed market share, revenue growth, and profitability of handheld pneumatic, hydraulic and gas powered tools' portfolio globally for 3 renowned brands (Atlas Copco, Chicago Pneumatic, and American Pneumatic Tools)
Led cross-functional teams in successful product localization and managed two factory move and transitions.
Product Portfolio and Project Manager | Construction Tools Division, Construction Technique | Nashik, India | 2016 - 2017
Managed the market share, revenue growth, and profitability of four construction tools product lines in the Indian market with tailored product & marketing strategies. Managed global portfolio, and spearheaded project management initiatives for innovation and expansion
Achieved a 50% market share by optimizing hydraulic breaker offerings and reducing costs by 16%.
Doubled sales volumes by localizing plate compactors and screed vibrators, enhancing customer alignment and satisfaction.
Revitalized a low-performing project, achieving zero warranty complaints and surpassing previous sales records.
Regularly presented growth strategies with budgets and actionable insights to align cross-functional teams across sales and operations.
Application and Technical Support | Portable Air Division, Construction Technique | Antwerp, Belgium | 2012 - 2016
Directed application management and technical marketing for portable compressors, emphasizing customer-centric product development and global sales training. Fostered enhanced customer engagement through value selling techniques and optimized global product launches.
Designed and launched innovative sales tools, enhancing customer experience and product alignment.
Co-created the “Air Master” training program, empowering global sales teams with value-driven strategies.
Conducted application and market analysis to inform product development, resulting in two new features tailored to customer needs.
Traveled to over 28 countries for sales training, distributor meetings, and customer feedback engagements.
Developed playbooks and sales strategies rooted in clear, customer-driven insights, ensuring targeted product launches toward strategic market alignment.
Senior Sales Engineer| Portable Air Division, Construction Technique | Chennai, India | 2007 - 2012
As Regional Sales responsible for Chicago Pneumatic in South India, I drove revenue growth and profitability across Tamil Nadu, Karnataka, and Kerala. Through territory mapping and distributor development, alongside key account and territory management, I maximized both direct and indirect sales opportunities.
Onboarded 16 pivotal accounts between 2008-2012; secured a significant 500-unit rock drill order from a client.
Boosted revenue from 0mINR to 30mINR in 3 years. Captured a 65% market share in sandblasting and generated 5m€ from the water well-drilling segment with new product introduction.
Strengthened customer reach by establishing 5 distributor network within across 3 states in South India.
Leveraged customer feedback and market insights for successful product launches and impactful promotional campaigns.
Kirloskar Batteries Private Limited (2006 - 2007)
Graduate Trainee Engineer| Portable Air Division, Construction Technique | Chennai, India | 2007 - 2012
Managing Production of Lead Acid and VRLA Batteries
Production Planning
Shop floor management
Jigs and Fixtures Engineering
Quality control and Process
Implementation of ISO 14001
Education
Executive MBA (2017-2018)
Indian School of Business - Hyderabad, India (Rated Top #40 Business School in Global 100 EMBA FT Ranking 2024
Bachelor of Engineering - Mechanical Engineering (2002 - 2006)
Anna University - Chennai, India
Credentials
The Fundamentals of Digital Marketing (6D93ZDL68)
Google Digital Garage
Six Sigma Black Belt (DL022018140)
KPMG, India
Finance for Non-Finance Executives
Erasmus Rotterdam School of Management, Netherlands